For most student pilots attending helicopter flight school, it is all about landing the best paying jobs as a career pilot. Why else would anyone invest a great deal of money to learn to fly (as a commercial pilot) unless it was to position yourself to compete for the best aviation jobs?
Therefore, there are certain decisions that student helicopter pilots need to make before they start flight school. In other words, before you move across the country to attend a top flight school, you need to consider the steps successful student pilots have taken to land the best paying commercial pilot jobs. We recommend that you learn from those who have succeeded.
#6. Personal Branding – Develop Powerful Social Media Presence: Start branding yourself before you start flight school. This may sound presumptious, but there is a lot you can do before you start developing your piloting skills. At the very least, get plugged into the vast network of commercial pilots and helicopter companies.
In the very near future your personal brand will become extremely important. And, it takes time to get your personal brand established (e.g. Social Media). When it comes to your current and future commercial helicopter pilot career, you need to establish and then promote your personal brand (your professional image). Imagine “branding” success when the brand you’re promoting is YOU!
What is a personal brand? “You’re a brand. I’m a brand. We’re all brands, whether we try or not”.
Personal branding is the purposeful process of managing and optimizing the way that you are seen by others, especially potential employers.
The benefits of developing a powerful online personal brand.
1. Being seen by the right people (prospective employers), seeing you in the best light.
2. Build positive network associations – building your brand reputation.
3. Develop beneficial associations (connections) within your industry
4. Generate greater credibility and value
5. Create recognition and prestige through your associations.
Effectively designing social media profiles is the best way to promote and manage your personal brand. You can either control the narrative (the information), or be controlled by it.
Just how vital is your personal brand strategy? We recommend that you do a Google search of your name. Trust me, your future employers will Google your name before they schedule an interview. After Googling your name, what did you find? Is it positive? Does it represent you well? Will the info that comes up when Googling your name help you compete against others, helping you land the best aviation jobs?
The top search results should be from your social networks; Facebook, Twitter, LinkedIn, Youtube, and Google+. If you’re serious about promoting yourself professionally, people should also find images, videos, and blog posts that you have written and published online. Next, when clicking on your social media accounts, is your professional image proprely presented? Does your social media presence help you to stand out above the rest? If not, it’s time to get started.
Your social media presence (and content: images, video, blog posts) can be the backbone of your personal branding strategy – helping you to get your foot in the door and effectively compete for the best jobs.
#5. Networking – Attend Aviation Association Conferences: You will hear the following over and over again… “its not what you know, as much as it is who you know.“ Mastering the art of “networking” is how most people get the top jobs in the aviation industry. For examples of top paying “Tier 1” industry jobs, click here.
Networking is hard work and takes skill and patience. Networking is not brown-nosing or schmoozing. There’s actually an art to it. When done properly, with authenticity, integrity, and honesty, networking will open doors like nothing else can.
#4. Find an Experienced Mentor: Most employed commercial pilots can identify at least one person who took them “under their wing”, helping them to advance their careers. Before you get your start in the aviation industry, we recommend that you find a flight training program stacked with mentors.
An effective mentor is an experienced pilot (or pilots) who will contribute to your overall success as a commercial pilot. A good mentor will educate you, through wisdom and experience, so that you can plot your career path before it ever gets started – and then be there as a guide as you advance your career towards the best aviation jobs.
At its most basic level, mentoring is a process in which an individual with more experience or expertise provides encouragement, advice, and support to a less experienced colleague, with the goal of helping the person being mentored learn something that he or she would have learned more slowly, less effectively, or not at all if left alone (definition by Chip Bell as written in “Manager as Mentors”).
Webster defines a mentor as, “a trusted counselor or guide.” Mentors will make the difference between getting a job and being unemployed.
Mentors, people with industry experience, will not only help you start your career, but also open some doors when you are ready to land your first industry job. The aviation industry is small, and competing for good paying jobs is all about “who you know.” Through a well-connected mentor you can get your resume to the top of the stack.
If you have a family your spouse must be 100% behind your career. Before starting flight school your spouse has to know what you are getting him/her into – your spouse needs to know everything about becoming a commercial pilot (how long it will take, the time commitment, the cost, the career opportunities, the salaries and wages, location(s) of the jobs, and the type of work schedule). This commitment is a shared commitment (all family members), and without the spouse’s support it will become a nightmare.
Choosing the right flight training school is the first step to your commitment. Do your homework – don’t choose the first school that comes along. Your flight school will determine your value and worth as a pilot, so make an informed educated decision. The flight school you choose should help you with all six of these “6 Tips”.
#3. Total Commitment and Focus: Experienced pilots will tell you, that in order to become a commercial pilot (especially pilots with the best aviation jobs), you need to be 100% committed and focused on your training and career development. Becoming a commercial pilot means that you must be a professional pilot – with a big emphasis on “professional”.
A commercial pilot is not a part-time recreational endeavor. Learning to fly can be fun, but to become an employable commercial pilot it takes tremendous sacrifice, persistence, and total commitment. Total immersion is required.
Becoming a commercial pilot is very similar to becoming a doctor or a lawyer. Your training and education is very important, and not very forgiving. Meaning, as a student pilot you can’t afford to make mistakes. Your mind, energy, and focus must be completely funneled toward your training. If you are not ready, or able, to commit everything toward your training – don’t start.
#2. Know the Industry: Before you start your journey toward becoming a commercial pilot you have to make the right moves from day one (i.e., choosing the right flight school). Your career depends upon making the right choices at the right time for the right reasons. Therefore, before you start training, you need to know the industry.
We recommend that you do your research. For example, call a few of the Helicopter Tour companies in Las Vegas. Tell them that you are serious about becoming a commercial pilot and you are conducting some research. Ask to speak with a Chief Pliot, or the Chief Instructor. You need to know the answers to the following question:
Once you have a pretty good idea about the questions above, start looking for a flight training school that will present a path towards the best aviation jobs. When interviewing prospective flight schools they should answer each one of the question above exactly in the same way that the Helicotper Tour companies did. The school’s answers to these questions should jive with the best Tier 1 Employers answers. If they don’t, move on to the next school.
#1. Choose the Right Flight School – Do Your Homework: Have you ever noticed that most presidential candidates graduated from Harvard or Yale? The same is true with Wall Street executives and CEO’s of top corporations –they’ve all graduated at the top universities (there are always exceptions). The point is, to get the top jobs in government or private business you need to attend a top school. The same is true with getting the best aviation jobs.
Your flight training and education will matter. It will make you or break you. The type of training you receive, along with “who trained you”, will either advance your career or hold you back. Our recommendation is that you carefully explore your options and make an informed choice. Go so far as to visit at least three flight schools before you enroll. Interview the people who will be training you. Look deeply into their results… meaning, “Where are their graduates? Where are they employed?”